The ‘Selling in Europe‘ Podcast is a publication of Meridian MMi and exists to share all of the latest news about operating within the fast moving direct selling world.
Our Podcast will cover:
- Sales Strategy
- Digital Media
- Compliance
- Growth Sectors
- Affiliate Marketing
- The Influencer Model
- Marketing
- Sales Training
The Selling in Europe Podcast can also be accessed by Alexa devices. Simply say ‘Alexa, play the Selling in Europe Podcast’.
Direct Selling in Italy
In this episode of Selling in Europe, Alessandro Ghidini and Vincenzo Giacalone, Meridian’s partners in Italy discuss the evolving landscape of direct selling. They share their extensive backgrounds in the industry, the impact of COVID-19 on market dynamics, and how the model is supporting significant growth of utility services.
They reflect on the success of a recent event that they organised and the focus on AI in supporting growth in the sector. The conversation also touches on the challenges of educating traditional companies about modern direct selling practices and the future trends that may shape the industry.
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Women Leading Change in Direct Selling
In this episode, Susannah Schofield OBE, Director General of the UK’s Direct Selling Association, opens up about her journey from early influences to becoming a leading voice for women and young people in business. She reflects on the importance of family, the inspiration of Margaret Thatcher, and the honour of receiving an OBE.
Susannah shares candid insights on balancing career and motherhood, the evolution of work-life balance post-COVID, and the opportunities within the direct selling sector.
We discuss how technology is reshaping the industry, why education and regulation matter for the future, and how direct selling offers flexibility and empowerment without a glass ceiling. With her passion for nurturing the next generation, Susannah highlights the personal and professional development opportunities available to women in business today.
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Empowering Young Entrepreneurs in Direct Sales
In this engaging conversation, Zara Harding of Oriflame UK shares her journey in the direct sales industry, emphasising the importance of supporting young entrepreneurs and adapting to the changing landscape of work.
She discusses the need for educational systems to better equip students for entrepreneurship, the significance of community in direct sales, and the value of in-person events for fostering connections.
Zara also highlights the success factors at Oriflame UK and offers advice for newcomers in the industry.
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Goal Mapping - Unlock Your Potential
In this episode of Selling In Europe Brian Mayne shares his inspiring journey from homelessness and personal struggles to becoming a successful speaker and creator of the Goal Mapping system.
He was introduced to the principles of success through his involvement in direct sales and as a result transformed his own life. He discusses the science behind positive thinking, and the importance of setting and reviewing goals.
Brian also reflects on his experiences working with large corporates and the impact of his work on individuals and communities. As he celebrates 30 years of Goal Mapping, he emphasises the need for continuous learning and the power of motivation in achieving success.
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Direct Selling Success in Germany
Exploring the Direct Selling Revolution
In this episode of the Selling In Europe podcast, we step into the evolving world of direct selling with industry luminary Bob Parker. Bob has vast experience in the direct selling sector and is recognised in the DSA Hall of Fame.
Fresh from the Direct Selling University (DSU) event in Amsterdam in this chat with host Diane Sealey, Bob talks about the strategic shifts, emerging trends and opportunities, and core values that are propelling direct selling into an exciting new era. From attracting Generation Z to building resilient customer relationships in a post-pandemic, digital-first landscape.
During the conversation, Bob also shares insights into the industry white paper that Meridian MMI has created to support and share knowledge within the sector.
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